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Google Maps has quietly evolved into one of the most influential user review and business discovery platforms in the world. While services like Yelp and Tripadvisor still hold strong positions, Google’s continued investment in Maps should give them reason to pay attention. Nearly every business on the planet is already indexed within Google’s ecosystem. Search for the name of a restaurant or shop along with its city, and more often than not it appears instantly.
What many people have started to notice is how integrated reviews have become within the Google Maps experience. Users can now rate places, leave comments, and save locations directly in the app. I have been using the star and save features for years. They were originally available only through the desktop version of Google Maps, but Google has fully integrated them across mobile as well.
This creates a powerful, synchronized experience. Whether you star a location while exploring a new neighborhood or browsing on your laptop at home, your saved places follow you across devices. Your starred entries are stored in your Google account, so they appear automatically whenever you are signed in.
These features become incredibly useful when traveling. You can easily plan an entire day by starring points of interest, then using Google Maps to navigate walking routes, estimate travel times, or compare transportation options. Once you start traveling this way, it is hard to imagine how we managed without smartphones and modern mapping tools.
Consider a simple example. You are in Rome with your laptop in your hotel room. You open Google Maps, browse key attractions, star the ones you want to see, and review details such as hours, ratings, and user comments. The next morning, you head out with your phone and every location you saved is ready for you. One tap gives you directions by foot, car, or public transit.
Google is also expanding the visibility of reviews. This means you can often find the information you need without switching between multiple apps. While Yelp or Tripadvisor may still have more volume in some markets, Google’s momentum is clear as more users contribute directly through Maps.
A feature many travelers overlook is offline maps. If you zoom into an area on your mobile device, Google Maps provides an option to save that region for offline use. This stores the map data locally on your phone. GPS will continue working even if cellular service is turned off. For international travel, this is incredibly valuable. Imagine starring all the historic sites you want to visit in Rome, saving the city as an offline map, and navigating between them all day without using data or incurring roaming charges. Everything you need is right there on your device.
Google Maps is also a powerful tool for inspiration when exploring a new city. Search for a destination, such as Paris, and you will see a panel with photos of popular landmarks. Select one, review the details, and add it to your map with a single tap.
If you run a business, it is essential to ensure that your listing is available and accurate on Google Maps. It is one of the primary ways customers discover local businesses. You can add or claim your business through Google’s portal at https://www.google.com/business/.