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During my morning commute on the Yamanote Line, an ad from KanDenko began playing across the train car’s video screens. For the handful of us not completely absorbed in our phones, it immediately captured our attention.
Before that moment, I had never heard of KanDenko. But I can say with certainty that I won’t be forgetting the name anytime soon. That is the sign of a well-executed advertisement.
The spot reminded me of the iconic work produced by Wieden & Kennedy for brands like Nike and Honda. It had that same ability to tell a compelling story, evoke emotion, and leave a lasting impression in just a few seconds. If you haven’t watched those ads before, they’re worth revisiting.
Here is the video. Enjoy!