Posted by 
On December 15, 2009, Abercrombie & Fitch opened its first flagship store in Asia, located in the heart of Tokyo’s Ginza district. Positioned along the iconic Chuo-dori and next to the Ferragamo flagship and the Matsuzakaya department store, the new space immediately became a landmark within one of Tokyo’s most recognizable retail corridors.
Before the doors even opened at 11 a.m., the line stretched several blocks, reaching all the way to Shimbashi Station. Inside, the store spans 11 floors, each designed with dramatic lighting, bold visuals, and immersive sound. A full-height mural climbs through the center of the building, and the illuminated staircases create a striking atmosphere that feels more like a gallery or club than a traditional retail space.
The flagship brings an experience that blends Abercrombie’s signature American style with the unique cultural energy of Japan. The staff represents a mix of Japanese and international talent from a wide range of backgrounds. Conversations often move fluidly between English and Japanese, showcasing the global character of both the brand and the Ginza district itself.
With its striking architecture, sensory-driven environment, and diverse team, the Ginza flagship is more than a store. It is a destination for anyone who appreciates retail innovation, design, and international culture.
If you find yourself in Tokyo, visiting the Abercrombie & Fitch Ginza flagship is highly recommended.