Japan has long been known for its creative vending machines, and the latest innovation takes things to a whole new level. At first glance, this device looks more like a large flat-screen TV attached to a refrigerator than a traditional vending machine. The sleek display shows all available drinks, and with a simple tap, you make your selection, insert payment, and receive your beverage.

But what makes this machine truly impressive is its built-in camera. Without you realizing it, the camera scans your face, estimates your gender and age, and then suggests drinks tailored to you. For example, a young male in sports gear might be recommended a bottle of Pocari Sweat. It’s a clever blend of retail technology and targeted marketing.

On top of that, the machine stores detailed purchasing data—information that beverage companies like Suntory and Asahi can use to refine their marketing strategies. It’s a powerful example of how data-driven insights can transform even the most ordinary transactions.

Currently, this touch panel vending machine can be found in Shinagawa Station. If you’re passing through, it’s worth stopping by to see one of Japan’s most innovative retail experiences in action.

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